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What is Search Engine Optimization
Clean CODE Following are the main areas in a web page that search engines give more importance in their ranking algorithms: Title tag, The main body text, Meta tags, Link popularity, Domain name, Heading tags, Proximity of keywords, Bold or italic text, Folder or file names, Image alt tags, Title attribute and keyword in the beginning of the sentence.
Total Score 10 Linking To rank well today, you need to use links to vote the site up in the search engines. Links pointing to a web page do several things: Links make it easier for search engines to find the page. As the search bots travel around the web, they follow links. They index a page, follow the links on that page to other pages, index those pages, follow the links on those pages, and so on, the more links to a page, the more likely the page is picked up and indexed by the search engines, and the more quickly it happens. Search engines use the number of links pointing to a page as an indication of the page’s value. If lots of pages link to your page the search engines place greater value on your page than pages with few links pointing to by many other sites, search engines conclude that your site must really be important. (Google calls this value the page’s PageRank, but Google is not the only search engine to use links as an indication of value) Links provide information to the search engines about the page they’re pointing to. The link test often contains keywords that search engines can use to glean additional information about your page. The theme of the site that is pointing to your site also gives search engines an indication of the theme of your site. For example, if you have links from hundreds of SEO-related Web sites, it’s a good bet that your site had something to do with SEO Links not only bring searchbots to a page, but also bring people to the page. The whole purpose of your search engine campaign is to bring people to your site, right? Links are very important. Sometimes they mean the difference between being indexed by a search engine and not being indexed, and between being ranked well in a search engine and not being ranked well. Tips for Getting Links Register with search directories. Yahoo! Directory, the Open Directory Project, specialty directories, and so on are not only important in their own right, but also provide links that other search engines read. Ask friends and Family. Get everyone you know to add a link Ask employees. Ask employees to mention you Contact association sites. Contact any professional or business association of which you’re a member and ask for a link. Contact companies you do business with. Get on their client lists. Ask to be a featured client. I’ve seen sites get high PageRanks by being linked to from sites that feature them. Submit to announcement sites and newsletters. Such as URLwire (www.urlwire.com) Send out press releases. Sending out press releases, even if distributed through the free systems, can sometimes get you links. Promote something on your site. If you have something really useful, let people know about it! Find sites linking to your competition. If other sites link to your competition, they may link to you, too. Ask other sites for links. During your online travels, you may stumble across sites that really should mention your site, as a benefit to their visitors. Make reciprocal Link requests. Ask other site owners to link to you in exchange for a link to them Respond to reciprocal link requests. Eventually, other people will start asking you to link swap. Search for Keyword add url. You can find sites with links pages this way. Use Link-Building software and services. Try using a link-exchange program or service to speed up the process. Contact e-mail newsletters. Find appropriate e-mail newsletters and send them information about your site. Create a blog. Many blog sites are read by search engines Mention your site in discussion groups. Leave messages about your site in appropriate forums, with links to the site. Pursue offline PR. Getting mentioned in print often translates into being mentioned on the Web. Give a way content. If you have lots of content, syndicate it. Apply for online awards. Sign up for site awards. Advertise. Sometimes ads provide useful links. Use a service or buy links. Some services sell links from high-PageRank sites. Just wait. Eventually links will appear, but you must prime the pump first.
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The Evolving "Secret"
Over the last decade, a number of popular ideas about what makes a successfull Web site have been bandied around, and all were wrong to some degree. Here are some of those Secrets to successful Web sites:
Links: When the Web began booming in 1994, it was all about links. You would hear in the press that the secret to a successful Web site was linking to other sites.
Cool: Then people started saying that the secret of success was to make your site cool. Cool sites were more entertaining and more likely to attract repeat visitors. Community: Then people started talking about community; yeah, that's right, that's the secret! The secret to a successful Web site was creating a community where people would meet and chat with each other. Content: Then, around 2000, people discovered that the secret was content. By putting more stuff, particulary textual information, on your site, you could be more successful. The real secret is... |
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