Over the last decade, a number of popular ideas about what makes a successfull Web site have been bandied around, and all were wrong to some degree. Here are some of those Secrets to successful Web sites:
Links: When the Web began booming in 1994, it was all about
links. You would hear in the press that the secret to a successful Web site was linking to other sites.
Cool: Then people started saying that the secret of success was to make your site
cool. Cool sites were more entertaining and more likely to attract repeat visitors.
Community: Then people started talking about
community; yeah, that's right, that's the secret! The secret to a successful Web site was creating a
community where people would meet and chat with each other.
Content: Then, around 2000, people discovered that the secret was
content. By putting more stuff, particulary textual information, on your site, you could be more successful.
The real secret is...
